MWC Barcelona is the world’s most influential exhibition for the connectivity industry. To communicate how we can create unbelievable change for the world’s largest network providers, the team created a bespoke concept to bring to our booth and sessions at the event. Our concept, from the Heart of Change, speaks to the 360 degree transformation we will guide our clients through - a transformation that starts at the very core of their business.
The key elements of our visual design are human-focused photography and pulsing, heartbeat-like movement, playing off the idea that change starts at the heart.
The design goal is to evoke energy and capture attention with immediacy, using high-contrast, futuristic imagery and impactful movement. Despite a bespoke look and feel, this concept keeps the heart of Accenture’s brand at the fore front.
The concept was used to build out our sustainable booth, as well as session content, to achieve high visual impact and attract conference attendees.
Inspired by the reverberating of a heart, our visuals in motion use a pulsing motion to show change from the heart.
The booth and experience was also used for a social media campaign.