The POD was engaged to help with a unified applications management pitch. One concept pitched was called βThe Forest.β Companies are similar to forest ecosystems, where all parts depend on each other. We related this to how when all technologies and applications are running together, it reflects a healthy ecosystem. The designs are minimal, and meant to invoke simple nature drawing found often in Japanese art. The art and values of this design style mirrors the value and principles of the company. Designs include all original illustrations.