Role: Art Director
At CES 2025, we brought Accenture’s promise of reinvention to the forefront at our space in Las Vegas. We custom built the space to serve as Accenture’s homes base for the event. The space housed demos from across the firm, from autonomous robots to our AI partnership with Jeep and Rover. The space also allowed our senior leaders to give large scale presentations, host social gatherings after the days sessions, and do bespoke on-demand demos with clients based on conversations in real time.
I served as the art director on the space and presentation workstreams. I partnered closely with our experiences and fabrication teams to take the builds and architectural plans along with the screen layouts, and apply our Reinvent with Accenture concept to the space. I worked with Junior creatives to then apply our designs to mechanicals and produced all the physical design assets. I also worked closely with the video team to Coordinate and produce motion assets for the space.
The motion system I worked on served to unite 12 different screens across the space to create moments of impact and ambient graphics, but also work as seperate pieces when screens were engaged for content and demos. I also developed the run of show, and coordinated the videos and content per session to hand off to the on the ground production team.
The concept, Reinvented with Accenture, is a current Accenture campaign. However for this event, the campaign was being absorbed into the larger brand, which was undergoing a refresh, and we were designing and testing the brand refresh as it was being built. This meant we got to explore and push the brand deeper, experimenting with how to enhance simplicity and lean into our core elements.
In addition to the environmental graphics, I lead the Tech vision at Accenture workstream. Tech Vision is one of Accenture’s highly anticipated yearly reports which premiers on the mainstage stage as a keynote presentation every year. I developed and directed the graphic for the mainstage presentation and the local in-accenture space functions.