Role: Art Director & Illustrator
My team was asked to direct a series of videos helping teach all 800k of our people about Agentic AI. As we developed the art direction, Accenture launched a brand refresh, which included a push for using Illustration rather than stock footage in our video work. This series was the first big project to show how our refreshed look and feel worked, as well as pressure tested the guidelines.
My Role:
I served as art director, storyboarding, illustrator and directing the visuals along side Focus, Accenture’s in-house video production team. I then directed a team of 5 video and motion graphics creatives to produce scores of animated segments to accompany the shot footage.
The Execution:
Using our illustration system, I illustrated imaginative scenes to convey abstract concepts about Agentic AI and the technology that underpins it. Many concepts and ideas can’t be show with stock footage, so animation allowed us to push the boundaries the reality to make complex ideas easily digestable.