LUMA is one of the country’s premier Projection Mapping festivals. Using powerful projectors and 3D animation, we create the illusion that enormous structures are transforming as if by magic. City hall turns into a gingerbread house. The courthouse becomes Stonehenge. This three day event transforms the entire Binghamton downtown with interactive art, speaker talks and lectures, and a full lineup of LUMA restaurant and nightlife activities. As one of the main designers of this event, I design marketing collateral, as well as assets for the festival. A sampling of assets designed are featured below.
One of the major needs for this festival is a map that contains the full breadth of the festival in one place. We created both a digital version as well as a fold out printed map which was available all around downtown.