As a UM Employee, I often help on projects within the wider company scope, including the IPG Media Lab.
I designed this year's Outlook, the labs premier project for 2018.
Each year, they round up the ideas that will excite for the next few years: new technologies, market forces, and shifts in consumer behavior that are changing the media landscape. The Lab has worked with clients and with industry partners who can help best adapt to disruptive change. This year's Outlook is an overview of the trends and topics expected to explode into the market in the next few years, why they're convinced the trends are important, and how you should respond.